BC Health


What we do:

Generative AI 

  • World class expertise in strategic marketing 
  • Leveraging data & technology to be a trusted partner 
  • Aligning Gen AI journey efforts against OKRs

Health Economics

  • Single Technology Appraisals (STA)
  • Pricing and Reimbursement applications (P&R)
  • Health Technology Assessments (HTA)

Media Public and Governmental Affairs

  • Prepare Q&As for the different milestones
  • Developing lobby strategies
  • Media training in studio

Business Development

  • Strategic and tactical considerations for establishing legal presence, incorporation, and tax implications in markets
  • Protecting intellectual property and creating value for the company and investors through IP strategies
  • Regulatory affairs - steps, timelines, and resources required to prepare for EMA and FDA approval and understanding the regulatory roadmap
  • Developing a reimbursement strategy for market entry into healthcare systems
  • Marketing strategies for industry stakeholders including payers, providers, and patients
  • Optimizing fundraising strategies and considering multiple venues for potential investors
  • Introduction to local business ecosystem

Services provided:

Value proposition

What sets you apart

A value proposition is a concise statement or message that communicates the unique value and benefits that your product, service, or company offers to your customers or target audience. It articulates why customers should choose a particular product or service over alternatives available in the market. A strong value proposition highlights the key differentiators and advantages that set a product or service apart from competitors. It answers the fundamental question of "What's in it for the customer?" by emphasizing the value, solutions, or outcomes that customers can expect.

Intellectual property

Freedom to operate and IRP strategy

Intellectual Property (IP) strategy refers to a plan or approach to effectively manage and protect your intellectual property assets. Intellectual property refers to creations of the mind, such as inventions, designs, brand names, logos, literary and artistic works, and trade secrets. An IP strategy is important because it helps protect and enhance the value of intellectual property assets and can provide a competitive advantage in the marketplace. 

Regulatory and reimbursement

Reg., HEOR, and cost effectiveness 

Regulatory and reimbursement management are the processes and activities involved in navigating regulatory requirements and securing reimbursement for products or services in Life Sciences. Effective regulatory and reimbursement strategy is essential for market access, product commercialization, and financial viability in Life Science industries. It requires a deep understanding of regulatory frameworks, payer policies, and reimbursement mechanisms. Furthermore, it involves strategic planning, cross-functional collaboration, and ongoing monitoring of regulatory and reimbursement landscapes to adapt to evolving requirements and ensure compliance and successful market entry.

Go-To-Market strategy

Find your customers

A go-to-market (GTM) strategy is a plan or framework that outlines how your company will bring its products or services to market and reach its target customers. It encompasses the various activities and tactics involved in launching, promoting, and selling your product or service effectively. A well-defined GTM strategy takes into account factors such as the target market, customer needs, competitive landscape, and distribution channels.

Finance and Scalability

Finance and scalability are closely intertwined because financial management and planning are essential for supporting and facilitating the scalability of your business. Adequate financial resources, effective allocation of funds, and sound financial decisions are critical to fueling growth, investing in scalability measures, and navigating potential challenges that arise during expansion. Ultimately, finance provides the means to achieve scalability, and scalability, in turn, helps the businesses reach your growth potential and maximize your financial performance. 


ESG stands for Environmental, Social, and Governance. It is a framework that assesses the sustainability and societal impact of your organization based on these three key factors. ESG has gained significant importance in the business world as investors, stakeholders, and consumers increasingly consider non-financial factors when evaluating the long-term prospects and reputation of companies.